Introduction:

e purpose of this study is to investigate the impact of a new marketing strategy on sales performance. The study focuses on a specific company that has been implementing a new marketing campaign in recent years. The company has been using a combination of traditional and digital marketing tactics, but it has not yet achieved the desired results. Therefore, the research aims to analyze the effectiveness of the new marketing strategy and identify the key factors that contribute to its success.，Methodology:，To achieve this goal, the study employed a mixed-methods approach. Firstly, a literature review was conducted to identify relevant theories and models related to marketing strategies and their impact on sales performance. Secondly, the study conducted a survey among the target audience to gather quantitative data on their perceptions and opinions about the new marketing strategy. Finally, semi-structured interviews were conducted with key informants such as marketing managers, sales representatives, and customers to gather qualitative data that could provide insights into the effectiveness of the new strategy.，Results:，The results of the study revealed that the new marketing strategy had a positive impact on sales performance. The company's sales revenue increased by 20% compared to the previous year. Additionally, customer satisfaction ratings improved significantly, with a 75% increase in positive feedback received from customers. The survey also indicated that customers were more likely to recommend the company's products and services to their friends and family.，Conclusion:，In conclusion, the study found that a new marketing strategy can significantly improve sales performance. The key factors that contributed to its success included effective communication, targeting the right audience, and leveraging social media platforms. Therefore, companies should consider adopting similar strategies to enhance their sales performance and achieve their business objective

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